nup is not the average social network
No usernames, followers and public profiles. It's the first social app that defines users by their university! With nup, people are able to:
by choosing their university and gender (optional). Users have no public profiles! Old posts, notifications etc are visible only to them.
about anything anonymoysly! Music, movies, hobbies, jokes, gossips, parties, college stuff, news, deeper confessions are some of our daily topics.
what's hot in every campus around the country. They are able to meet people from different universities and find out new campus cultures and different student lifestyles.
with university students through public or private messages. Anonymity makes connections easier since it empowers people to share more about theirselves.
nup is a community that empowers college students to express themselves and connect with each other anonymously, under no discriminations. Advertisers are able to reach a really targeted youth community and become part of their every day conversations
nup is the #1 greek social network. Chatting anonymously with people who belong in the same target group makes it quite addictive.
inside nup every day
our community spends an average of
they send aproximately
our usersbase constists of
50% of daily users
women and men
some of the most recognizable brands in Greece were the "first movers" who approached college students with nup
Brands have the power to truly connect with their audience through creative ad formats that speak directly to young people's language.
How? By taking part on the ongoing conversation.
Our team knows deeply the greek youth audience and will be glad to offer the formats that will engage them the most.
we support 5 different creative ad formats
Brands have the opportunity to create sponsored content on newsfeed.
Content can be either design only or design + copy and can be clickable.
Memes, funny quotes, targeted offers are only some of our best performing creatives
Contextual above-content targeting through smart display.
We select specific keywords and our algorithm matches user content with branded banners.
Contextual in-post targeting through in-content advertising.
We select specific keywords and our algorithm matches user content with branded clickable stickers.
Contextual in-post targeting through in-content skins.
We select specific keywords and our algorithm matches user content with branded non-clickable photos.
Brands have the opportunity to sponsor a specific hashtag that can be also sent as “topic of the day” with a push notification.
All hashtags are “monobrand” and have a dedicated huge advertising space.
Ads are clickable and multiple advertising positions are offered throughout the branded newsfeed.
Our team is here to support you with a full-service offering.
Strategy, creative, development, ad-serving, monitoring & reporting.
With more than 10 years of experience in youth marketing, we will be glad to discuss potential collaboration opportunities.