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Approach college students with nup

nup is a social app exclusively for college students. We offer different ad formats customized for brands of all sizes. Inspire actions by taking part on the ongoing conversations.

Εικόνα μηνυμάτων(4201990084).png

approach college students with nup

nup is a social app exclusively for college students. We offer different ad formats customized for brands of all sizes. Inspire actions by taking part on the ongoing conversations.

nup is not the average social network

No usernames, followers and public profiles. It's the first social app that defines users by their university! With nup, people are able to:

login

by choosing their university and gender (optional). Users have no public profiles! Old posts, notifications etc are visible only to them.

discuss

about anything anonymoysly! Music, movies, hobbies, jokes, gossips, parties, college stuff, news, deeper confessions are some of our daily topics.

discover

connect

what's hot in every campus around the country. They are able to meet people from different universities and find out new campus cultures and different student lifestyles.

with university students through public or private messages. Anonymity makes connections easier since it  empowers people to share more about theirselves.

whynup

nup is a community that empowers college students to express themselves and connect with each other anonymously, under no discriminations. Advertisers are able to reach a really targeted youth community and become part of their every day conversations

ahighlyengageduserbase

nup is the #1 greek social network. Chatting anonymously with people who belong in the same target group makes it quite addictive.

40 minutes

inside nup every day

our community spends an average of

2 messages

every second

they send aproximately

more than

our usersbase constists of

50% of daily users

50% 

creates content 

women and men

ourpartners

some of the most recognizable brands in Greece were the "first movers" who approached college students with nup

Data on a Touch Pad

advertisingonnup

Brands have the power to truly connect with their audience through creative ad formats that speak directly to young people's language.

How? By taking part on the ongoing conversation.

Our team knows deeply the greek youth audience and will be glad to offer the formats that will engage them the most.

we support 5 different creative ad formats

adformat#1

postads

Brands have the opportunity to create sponsored content on newsfeed.

 

Content can be either design only or design + copy and can be clickable.

 

Memes, funny quotes, targeted offers are only some of our best performing creatives

smartdisplay

Contextual above-content targeting through smart display.

 

We select specific keywords and our algorithm matches user content with branded banners.

adformat#2

adformat#2

adformat#3

in-contentads

Contextual in-post targeting through in-content advertising.

 

We select specific keywords and our algorithm matches user content with branded clickable stickers.

in-contentskins

Contextual in-post targeting through in-content skins.

 

We select specific keywords and our algorithm matches user content with branded non-clickable photos.

adformat#4

adformat#5

brandedhashtag

Brands have the opportunity to sponsor a specific hashtag that can be also sent as “topic of the day” with a push notification.

 

All hashtags are “monobrand” and have a dedicated huge advertising space. 

 

Ads are clickable and multiple advertising positions are offered throughout the branded newsfeed.

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brandsafety

Brand safety is our priority since we have to match your brand with our content. Our algorithms offer brand safety with carefully selected negative keywords and smart sentiment analysis.

Read our Privacy and Policy and learn more about our content.

Meeting

Our team is here to support you with a full-service offering.

Strategy, creative, development, ad-serving, monitoring & reporting.

With more than 10 years of experience in youth marketing, we will be glad to discuss potential collaboration opportunities. 

ourteam

always happy to hear you

contact us